PDC, by Brady
Joanna Seifert has an extensive work experience in various industries, demonstrating strong leadership and strategic skills. Joanna has held roles such as Director of Channel Management & Business Development at PDC - A Brady Business, where they optimized distribution relationships and expanded into new healthcare market segments. As Director of Product Management, they led strategic initiatives, streamlined processes, and developed long-term growth plans. At PDC, they also served as Director of Marketing & eCommerce, successfully implementing multi-channel strategies and driving revenue growth. Joanna has also served as an Advisory Board Member at IMMORDL, Director of Marketing at Dr. Schulze's American Botanical Pharmacy, and Director of Online Marketing & General Manager of Home Delivery at Fiji Water. Prior to these roles, they worked at American Express, where they held the position of Senior Manager and oversaw strategic business initiatives. Overall, Joanna Seifert has a diverse and successful career in marketing, business development, and leadership roles.
Joanna Seifert has a Master of Business Administration (M.B.A.) degree in Marketing from the Questrom School of Business, Boston University. Joanna also holds a Bachelor of Arts (BA) degree in Finance from Utah State University. Additionally, Joanna is a Certified Holistic Health Counselor, having obtained a certification in Foods, Nutrition, and Wellness Studies, General from the Institute for Integrative Nutrition. In terms of additional certifications, Joanna has a certificate in Direct Marketing from New York University, obtained from the American Express program. Joanna also holds a Six Sigma Business Transformation Certification in the Green Belt level, obtained from Six Sigma.
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PDC, by Brady
We’re a global leader and innovative manufacturer of identification products and safety solutions that make the world a safer place. Industry firsts are our legacy. Pioneering new technologies for transformative safety is our future. Every solution we offer is about people. And we rely on our dedicated team of experts who take pride in their work and making a difference for our customers. We are proud to be a part of Brady Corporation, an international manufacturer and marketer of complete solutions that identify and protect people, products and places. PDC has grown from its roots as the inventor of the first one-piece identification wristband in 1956 to an international leader of identification solutions with approximately 1,000 employees; tens of thousands of innovative, quality products; and category-defining brands such as RFID Smart Band®, VIP® Band, Smart® Kiosk, Pharmex®, and Scanband®. For more information on our individual brands, please visit our showcase pages to the right.