Cristina Avila

Cristina Avila serves as Vice President of Innovation and New Product Development at PDC Brands since November 2020 and co-founded InfiniTea in August 2017, where responsibilities include leading Innovation and Business Development for the Americas. Prior roles include Founder and Chief Innovation Officer at Coty, Executive Director of VME R&D at Kellogg Company, and Senior Director of R&D for Global Beverages at PepsiCo, where substantial contributions also included leading the $1 billion Tropicana International Business. Early career experience includes managerial positions at Procter & Gamble and P&G Pharmaceuticals, overseeing global product development across various categories. Cristina Avila holds a Bachelor’s degree in Food Science and Nutrition from Universidad Iberoamericana and has additional qualifications in culinary management and business English.