Vimal Cherangattu is a SaaS product marketing leader with a decade of B2B experience, currently serving as the Technical Product Marketing Lead at Apryse. Formerly the Head of Product Marketing at Improvado, Vimal transformed the product marketing function and significantly increased retention revenue. Vimal founded the Cover Project, has spoken at TEDx, and authored "SaaS-tainable Growth," showcasing a strong commitment to impactful marketing strategies. Vimal began their career in marketing with roles at IMRB International, imcrede Solutions, and IMS Learning Resources, and advanced through various positions at Gupshup, where they drove notable business results and global expansion.
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