Peak Design
Fed Rios is an accomplished industrial designer with extensive experience in product development and design leadership. Currently serving as Principal Industrial Designer at Peak Design since March 2021, Rios leads the industrial design team and has been instrumental in the creation of the company's flagship products. Previously founded Fed Rios Design Studio, offering design services from concept generation to production for startups and established brands. Rios held senior designer roles at SRAM, LLC, and Radio Flyer, contributing to innovative cycling components and consumer products, respectively. Early career experiences include interaction design for General Motors and project work at The Robotics Institute at Carnegie Mellon University. Rios holds a BFA in Industrial Design from Carnegie Mellon University and has participated in design-related activities with IDSA.