Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the world's largest bicycle component manufacturers.

Consumer Goods

SRAM

SRAM's headquarters in Chicago, IL, United States

Ken Lousberg

F.K. Day

Hank Kao

Anja Lagemaat

Heather Bridges

Stanley R. Day Jr.

The Engineering and Product Development team at SRAM is responsible for the innovation, design, and improvement of bicycle components, ensuring high performance and reliability. This multidisciplinary team collaborates on advanced technologies, product design, and engineering processes, integrating electrical, mechanical, and software engineering expertise to create cutting-edge solutions for cyclists worldwide. Through iterative development and rigorous testing, they strive to enhance rider experience and drive the future of cycling technology.

Engineering and Product Development

The Leadership Team at SRAM is responsible for setting the strategic direction of the company, driving operational excellence, and fostering innovation in product development. Comprising key executives across various functions—including business growth, continuous improvement, and global operations—they collaborate to enhance organizational performance, optimize resources, and ensure alignment with SRAM's vision in the competitive bicycle component market.

Leadership Team

The Information Technology and Data Analysis team at SRAM is responsible for developing and maintaining the company’s technological infrastructure and data systems. This team ensures efficient data management and analytics to support business decisions, enhance product development, and improve operational processes through software engineering, cloud solutions, and data insights. They work collaboratively to drive innovation and optimize performance across the organization.

Information Technology and Data Analysis

The Marketing and Communications team at SRAM is responsible for promoting the brand and its innovative bicycle components across global markets. This team develops and executes marketing strategies, manages digital and content initiatives, fosters industry partnerships, and drives event promotions, all aimed at enhancing SRAM's visibility and engagement with cycling enthusiasts and retailers. Through a combination of advocacy, partnership development, and targeted campaigns, the team works to elevate SRAM's presence in the competitive bicycle industry.

Marketing and Communications

The Human Resources and Talent Management team at SRAM is responsible for attracting, retaining, and developing top talent to support the company's growth. They oversee recruitment processes, employee relations, training and development initiatives, and promote a diverse and inclusive workplace culture. Additionally, they manage HR systems and ensure compliance with labor regulations, contributing to a positive employee experience across North America and Europe.

Human Resources and Talent Management

The Finance and Accounting team at SRAM is responsible for managing the company's financial health through strategic budgeting, financial analysis, and report generation. This team ensures compliance with tax regulations, oversees financial planning, and provides insights that guide decision-making, all while supporting SRAM's mission to innovate and lead in the bicycle component industry.

SRAM

Org chart

Board & advisors

Teams

Engineering and Product Development

Leadership Team

Information Technology and Data Analysis

Marketing and Communications

Human Resources and Talent Management

Finance and Accounting

Offices

SRAM

Org chart

Board & advisors

Teams

Engineering and Product Development

Leadership Team

Information Technology and Data Analysis

Marketing and Communications

Human Resources and Talent Management

Finance and Accounting

Offices

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