Bennick Harding

Bennick Harding is an accomplished research professional currently serving as Head of Research at PEAK Sport Media since April 2024, where responsibilities include delivering fan-led insights to inform strategic decisions for rights holders. Previously, Bennick was Global Head of Research at DAZN Group from April 2018 to April 2024, leading a team focused on customer and audience insights. Bennick's prior experience includes roles as Senior Research Manager at DAZN, Research Manager at ICM Unlimited, Project Manager at ICM, Research Analyst at MartinJenkins, and Client Service Executive at Nielsen. Bennick holds a Conjoint Bachelor of Commerce and Science in Marketing and Psychology from Victoria University of Wellington, completed in 2007.