PEAK Sport Media
Bennick Harding is an accomplished research professional currently serving as Head of Research at PEAK Sport Media since April 2024, where responsibilities include delivering fan-led insights to inform strategic decisions for rights holders. Previously, Bennick was Global Head of Research at DAZN Group from April 2018 to April 2024, leading a team focused on customer and audience insights. Bennick's prior experience includes roles as Senior Research Manager at DAZN, Research Manager at ICM Unlimited, Project Manager at ICM, Research Analyst at MartinJenkins, and Client Service Executive at Nielsen. Bennick holds a Conjoint Bachelor of Commerce and Science in Marketing and Psychology from Victoria University of Wellington, completed in 2007.
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PEAK Sport Media
PEAK Sport Media is an agency, advisor and investor in the world of sports content. Recently founded by a team with years of experience in the industry, PEAK recognises the change the industry faces today and along with it, the opportunity for those that are one step ahead. We’re building a multi-disciplinary team to work with leading rights holders and develop creative, robust and practical strategies that create value. PEAK oversees the strategy, distribution and licensing of sports content across all media platforms globally. Its core mandate is to grow the business of sports leagues such as LaLiga by distributing content in a manner that reaches and engages both new and existing fans, increases revenue for the business, and creates long-term strategic value for our partners. Our work includes market and competitive analysis, new business development, business and rights valuation, deal negotiation, go-to-market process management, and ongoing execution.