PEAK Sport Media
Jacopo Tonoli is a seasoned professional in the sports media industry, currently serving as Co-Founder of Peak Sport Media since September 2023, focusing on data-driven strategies for sports rights. Previous roles include Senior Advisor and Chief Commercial Officer at DAZN from January 2018 to December 2023, and Chief Commercial Officer at PERFORM from April 2008 to January 2018, where responsibilities included commercializing multimedia sports content. Jacopo Tonoli also held positions at Dorna Sports as New Media Manager and New Media Sales Executive, and began a career in accounting as a Senior Assistant at Deloitte & Touche. Educational credentials include a course at Stanford University in 2013, along with degrees from Università degli Studi di Brescia and Utrecht University.
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PEAK Sport Media
PEAK Sport Media is an agency, advisor and investor in the world of sports content. Recently founded by a team with years of experience in the industry, PEAK recognises the change the industry faces today and along with it, the opportunity for those that are one step ahead. We’re building a multi-disciplinary team to work with leading rights holders and develop creative, robust and practical strategies that create value. PEAK oversees the strategy, distribution and licensing of sports content across all media platforms globally. Its core mandate is to grow the business of sports leagues such as LaLiga by distributing content in a manner that reaches and engages both new and existing fans, increases revenue for the business, and creates long-term strategic value for our partners. Our work includes market and competitive analysis, new business development, business and rights valuation, deal negotiation, go-to-market process management, and ongoing execution.