Mary Boyagi

Co-Founder & Creative Director at Pearmill

Mary Boyagi is the Co-Founder and Creative Director at Pearmill, a position they have held since May 2019. Prior to that, they were the Founder of Hashtag Hound from August 2017 to May 2019. Inspired by the countless hours wasted in search of relevant Instagram hashtags and the limited utility of supposedly ‘popular’ hashtags, Mary decided to develop an alternative - Hashtag Hound, an intuitive app that sniffs out the exact hashtags you're looking for in minutes.

Before their time at Hashtag Hound, Mary was the Founder of Socialime from December 2012 to May 2018. During their time at Socialime, they created long and short term clear detailed strategies, analyzed financial reports, forecasted marketing returns, marketing expenses, evaluated existing budget and balanced out the expenses and revenues, and used analytical and statistical software.

Prior to their work at Socialime, Mary was the Economic Development Specialist at Bredex Finance from August 2011 to March 2014. In this role, they were responsible for creation of long and short term clear detailed strategies, analysis of financial reports, forecast of marketing returns, marketing expenses, evaluation of existing budget and balancing out the expenses and revenues, usage of analytical and statistical software.

Before their work in economic development, Mary was the Creative Manager at Hitz4kidz from December 2008 to May 2010.

They work with Nima Gardideh - Co-Founder, President & CTO, Nina Iordanova - Chief of Staff, and Ruth Vásquez - Copywriter, Direct-Response. Their manager is Karim El Rabiey, Co-Founder & CEO.

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Timeline

  • Co-Founder & Creative Director

    Current role

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