Helena Barras

Helena Barras is an accomplished marketing and communications professional with extensive experience in elevating brand presence and engagement across various sectors. Currently serving as the Head of Communications and Marketing at Pearson Engineering Ltd since June 2025, Helena drives public relations and targeted initiatives. Prior roles include Group Marketing Manager at Walker Filtration Limited, where Helena contributed to the company's global marketing strategy, and Brand and Engagement Manager at Newcastle Building Society, focusing on brand strategy and member engagement. With a background that includes freelance consultancy and guest lecturing at Newcastle University, Helena has cultivated expertise in marketing strategy, digital marketing, and brand management, supported by a strong educational foundation with a Mini MBA in Brand Management and an MA in Marketing from Northumbria University.