Erica L. Smith is an experienced business analyst and consultant with a diverse background in assessment technology, marketing, and graphic design. With a tenure at Pearson North America from 2013 to 2022, Erica served as the Principal Business Analyst and held managerial positions overseeing proposal strategy and innovative assessment solutions. Prior experience includes freelance consulting through E. L. Smith Business & Design Consulting since 2002, and roles at NEXIQ Technologies, Rockwell Collins, and KGAN-TV, contributing to marketing strategies, proposal management, and multimedia production. Erica holds an MBA from Nova Southeastern University and a BA in Communications and Business from the University of Iowa.
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