Joel Goodman

Joel Goodman is an experienced professional in marketing research and consumer insights, currently serving as the Director of Research and Analysis - CX at Pearson since August 2022, focusing on customer experience in higher education. Previously, Joel held various leadership roles, including Director of Business and Consumer Insights at Cracker Barrel and multiple positions at The Coca-Cola Company, spanning consumer and brand insights in hydration and sparkling categories. Joel's career also includes significant roles at Earthlink, americasmart, Carters, Inc., Vanity Fair Intimates, and Maritz Research. Joel earned a Master of Marketing Research from Southern Illinois University Edwardsville and studied at Eastern Illinois University.