Luciana Morales Fernández-Gragnano

Luciana Morales Fernández-Gragnano is a seasoned professional with extensive experience in marketing operations and sales administration. Currently serving as the Global Marketing Automation & Lead Operations Manager at Pearson since May 2022, Luciana specializes in Form Assembly and Salesforce strategies that enhance business efficacy. Prior to this role, Luciana worked at Vodafone Business as a Regional Sales Operations Specialist, ensuring compliance and support for regional sales processes. Previous positions include a Senior Commercial Customer Administrator at SWIFT, where responsibilities covered sales administration and CRM management, and various roles in customer service and account management across different organizations. Luciana holds a Bachelor's degree in Communications from FAAP and has completed a Mini MBA in Marketing from City St George’s, University of London.