Lucy Barnes currently serves as the Head of Global Marketing Campaigns at Pearson IHE since May 2021, building on a diverse marketing career. Prior to this role, Lucy worked at Virgin Atlantic from February 2020 to May 2021, where positions included Customer & Brand Effectiveness Executive and Online Marketing Executive for Virgin Holidays. Experience also includes time at Thomas Cook Group plc between June 2014 and September 2019 as a Paid Media Specialist and Affiliate and Aggregator Executive, and at Optimise as an Affiliate Account Manager from August 2010 to March 2014. Lucy holds a 1st class honours degree in Business and Marketing from Canterbury Christ Church University, completed in 2009.
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