★ Richard Eaton

Richard Eaton is the CEO and Founder of PEDAL®, where the focus is on transforming car ownership through an innovative all-in-one platform for automotive management. With extensive experience in user experience (UX) design, Richard held various roles including Senior UX Designer and Head of Platform at 10x Banking, Principal UX/CX Designer at Pattern Studios, and Senior UX/Customer Experience Manager at NowTV. Additional expertise includes principal roles at PayPoint and Visa Europe, contributing to payment innovations and customer experience strategies. Richard's background also includes work as a Senior User Experience Designer for Barclays Investments and a User Experience Consultant at Zurich Banking, enhancing interaction design and user engagement across multiple projects.