Juan Cruz Berdullas

Juan Cruz Berdullas has extensive work experience in various roles and companies. Juan Cruz started their career as an intern at Avaya, where they assisted with project plans and documentation. Juan Cruz then became a Project Administrator, managing projects for clients like WellsFargo and Apple.

After Avaya, Juan worked at Molinos Rio de la Plata as a Marketing Insights Analyst, coordinating market research projects and collaborating with internal and external stakeholders. Juan Cruz also served as a Commercial Planning Analyst, contributing to the development of pricing and promotion strategies in the Rise and Flour businesses.

Juan then joined PepsiCo as a Sr. Revenue Mgmt. Analyst, where they led the portfolio and mix management strategy for the Snacks portfolio, working closely with sales teams to optimize promotional strategies. Juan Cruz also led the D&A trade spend strategy across all channels, maximising profitable returns on promotional initiatives.

Currently, Juan is at PedidosYa as a Performance Marketing Team Lead, overseeing the performance marketing team. Prior to this, they served as a Performance Marketing Specialist and an Online Marketing Strategy Specialist, focusing on the LATAM region.

Overall, Juan has a diverse background in project management, marketing analysis, and strategic planning, with a strong focus on optimizing business performance and driving growth.

Juan Cruz Berdullas obtained a Bachelor's degree in Business Administration from Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires' from 2012 to 2016. Juan Cruz also completed a Postgraduate degree in Marketing from the same university in 2021. In terms of secondary education, Juan attended Colegio San Cirano from 2007 to 2011 and received a high school diploma in Modern Languages. Additionally, they hold several certifications, including Apple Search Ads, TOEFL (iBT), Certificate in Advanced English (CAE), and DELF B1. Juan Cruz has also obtained Google Ads certifications in Apps, Display, and Search.