Peerless Coffee & Tea
Bill Longfield has extensive experience in sales within the coffee and tea industry, currently serving as a Territory Sales Manager at Peerless Coffee & Tea since 2007, where the company offers over 125 types of coffee. Prior to this role, Bill served on the Board of Directors for the Balboa Island Improvement Association from 2009 to 2016, contributing to the community's governance. Bill's earlier career includes positions as a Territory Sales Manager at Sara Lee Coffee & Tea Belgium BVBA (1986-2007) and as a Sales Representative at Boyd Coffee Company (1982-1986). Bill holds a Bachelor's degree in Business/Economics from California State University, Long Beach.
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Peerless Coffee & Tea
Peerless Coffee and Tea offers premium coffee and tea to local restaurants and hotels. Fast forward 95 years, three generations, and many awards later, to today, when they received the coveted 2019 Roaster of the Year award. This is a one-time-only recognition, shared with just a handful of the best-known craft coffee roasting names in America.Roast Magazine, a leading resource for specialty coffee, created this award to highlight the industry’s best and most innovative roasters—those who show a lasting commitment to exceptional quality, innovative industry leadership, staff education, and environmental sustainability.