Brian Sprik has extensive experience in marketing and customer engagement, currently serving as a Senior Manager of Specialist Solutions Consulting at Pegasystems since December 2014, where leadership is provided to the Product Specialist Solutions Consulting Team for 1:1 Customer Engagement in the Americas. Throughout his career, Brian has demonstrated expertise in transforming traditional marketing approaches using advanced technologies, particularly Pega's Customer Decision Hub. Prior to Pegasystems, Brian held strategic roles at Broadridge, IBM, Alterian, Discover Financial Services, and TransUnion, focusing on analytics, decision management, and campaign management across various industries. Brian's background includes significant achievements in enhancing client relationships, driving revenue growth, and optimizing marketing strategies, supported by a Bachelor of Science in Business Administration and Economics from Aquinas College.
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