Jelena Slihta

Jelena Slihta is an experienced Business Insight Analyst at PEI - Alternative Insight since February 2020, previously serving as a Senior Product Manager at 4finance from April 2012 to July 2019. In the role at 4finance, Jelena applied data-driven marketing strategies, developed web analytics tracking guides, planned conversion rate optimization (CRO) initiatives, and conducted analyses to provide actionable insights for stakeholders. Additional responsibilities included managing digital marketing campaigns and website improvements. Prior experience includes serving as Marketing and Public Relations Manager at Ltd Jogas Centrs, focusing on webpage management, media relations, and client cooperation. Educational qualifications include a Master’s Degree in Project Management from RISEBA University of Applied Sciences and a Professional Bachelor’s Degree in Public Relations/Image Management from Biznesa augstskola Turība.