Kashmir Sohi

Kashmir Sohi serves as the CFO at PEI - Alternative Insight since May 2016, bringing extensive financial leadership experience from previous roles as CFO at John Brown Media Group and CFO/VP FP&A at Discovery Communications EMEA. Sohi has held significant positions within various organizations, including EMEA CFO World Markets and Regional Finance Director EMEA at IPG Mediabrands, CFO/COO at Enrich Social Productions, and Director of Corporate Development at GroupM. Early career involved serving as an Equity Analyst at S&P Equity Research and Finance Director at Explore International. Sohi holds an MBA with Distinction from London Business School and a BSc in Computer Science from Imperial College London, complemented by ACA/FCA certification from ICAEW.