Petra Berggren

Petra Berggren has a diverse and extensive work experience in various marketing and communications roles. Petra is currently the Head of Marketing at Pej, starting in October 2022. Prior to this, they worked at Telavox for seven years, from August 2015 to October 2022, as the Head of Channel/Partner Marketing. Before Telavox, they briefly worked as a Project Manager at Prime & United Minds - A Weber Shandwick Company from February 2015 to July 2015.

Petra also has experience in the public sector, having worked at Helsingborgs stad as a Marketing Project Manager and Digital Planner from August 2011 to January 2015. During their time there, they focused on branding and audience development for cultural venues, expanding their presence in digital media. Prior to this, they worked as a Marketing and Communications Manager at Media Evolution from January 2010 to May 2011. In this role, they were responsible for communication strategies and channels for various projects and events.

Petra's earlier experiences include working as a Communications Manager at BoostHbg from September 2009 to March 2010, and as a Social Media Manager at REClimate from August 2009 to December 2009, where they promoted a climate film competition through social media and managed media relations and press strategies. Petra also worked as a PR Consultant at Gnistra kommunikation from August 2007 to July 2009, focusing on strategic communication across multiple platforms. Additionally, they gained experience as a Marketing Assistant at Speedpro Imaging in Vancouver from January 2007 to July 2007, where they planned and produced marketing materials and worked with graphic design.

Petra Berggren's education history is as follows:

From 2019 to 2020, Petra attended SiriusDecisions and studied Marketing/Marketing Management, General. Petra did not complete a degree during this time.

In 2013, Petra took a distance learning course in Copywriting at Forsbergs school. This course lasted for one year.

In 2012, Petra completed a distance learning course at Berghs School of Communication, focusing on positioning and building strong brands.

In 2009, Petra participated in a one-day course at Disruptive Media, where they studied social media and strategy.

During the year 2008, Petra completed a one-day course at Kairos Future, focusing on effective research and market intelligence.

In 2007, they earned 7.5 points at the University of Kristianstad, studying graphic design.

In 2006, Petra took two evening courses at Emily Carr University of Art and Design, focusing on drawing for design and communication design.

Petra received their BA in Media and Communications from Malmö University in 2006. Petra studied at the university from 2003 to 2006.

Lastly, in 2005, Petra earned their BA in Media and Communications from Simon Fraser University.

These educational experiences provide a comprehensive background in marketing, copywriting, brand positioning, social media strategy, graphic design, drawing for design, communication design, and media and communications.