Peju Winery
Allessandra Pena is a professional with extensive experience in direct-to-consumer sales and customer relations within the wine and retail industries. Currently serving in DTC Sales at Peju Winery since September 2022, Allessandra previously held DTC Sales roles at The PlumpJack Group and served as Sales Manager at Brooks Brothers. Prior experience includes a position as Consumer Relations Specialist at Pernod Ricard and Customer Service Specialist at Chandon California. Allessandra holds a Bachelor of Business Administration with a focus on Management from the School of Business and Economics at Sonoma State University and two Associate's degrees from Napa Valley College, one in Accounting and Business/Management and another in Natural Sciences & Mathematics.
Peju Winery
When Tony and Herta “H.B.” Peju relocated to Rutherford from Los Angeles 40 years ago, they brought with them a vision of building a winery, an unwavering work ethic, and two young daughters who soaked in the couple’s entrepreneurial spirit. Established in 1983, Peju Winery is dedicated to crafting exceptional wines from organic and sustainably farmed estate vineyards in the Napa Valley. Still family owned and operated, Peju Winery has transformed over the past 40 years from a simple grape growing venture into two landmark wineries celebrated for elegant, complex, and balanced wines. The Rutherford Estate tasting room resides in a 50 foot tower built in 2003 that was envisioned by Tony Peju even before he purchased the estate property. More than the beautiful setting, year after year head winemaker Sara Fowler delivers award-winning wines. In addition to constantly evolving winemaking practices, Peju has continued to expand their green initiatives, which include an array of 720 solar panels at the Rutherford Estate, which supply ~35% of the winery’s energy. PEJU currently sustainably farms 275 planted acres of estate vineyards in Rutherford, Oak Knoll, Calistoga, Pope Valley and Carneros.