Andrei Petrik

Director of Marketing at Pela Case

Andrei Petrik has a diverse work experience spanning various roles in marketing and ecommerce. Their most recent position is as the Director of Marketing at Pela, starting in November 2022. Prior to that, they worked as a Growth and Ecommerce Consultant, providing strategic advice on CRO, growth strategies, and operations for e-commerce brands, startups, and agencies.

Before their consultancy role, Andrei was an Ecommerce Consultant at Search Engine People Inc. from July 2022 to October 2022. Andrei also served as the Head of Growth Marketing at Vev from October 2021 to June 2022, where they oversaw growth marketing operations and implemented innovative content production processes.

In previous roles, Andrei held positions at Commerce Garage as the VP of Ecommerce from March 2021 to September 2021, where they set strategic direction and optimized buyer journey funnels for clients in various verticals. Andrei also served as the VP of Operations and Sr. Director of Marketing at Commerce Garage, managing multiple cross-functional departments and teams.

Earlier in their career, Andrei held the role of Director of Digital Marketing at Fan Blocks Limited from September 2016 to July 2017, where they acquired users and generated revenue through digital marketing channels. Andrei also worked as a Digital Marketing Manager at Search Engine People from January 2014 to September 2016, responsible for planning and executing various digital marketing initiatives.

Prior to that, Andrei worked as a Marketing Manager at Pivotal Integrated HR Solutions from November 2010 to January 2014, where they developed and executed marketing strategies with a focus on digital marketing. Andrei also served as a Small Business Consultant at FreshBooks from June 2009 to January 2010, working with freelancers and small businesses to convert free-trial accounts into paying customers.

Andrei's early career includes a role as a Member Rewards Coordinator at Green Rewards (acquired by LoyaltyOne) from October 2007 to August 2008, where they were responsible for the loyalty program's member rewards partnerships.

Overall, Andrei Petrik has extensive experience in marketing, growth strategies, ecommerce, and digital marketing.

Andrei Petrik attended York University from 2000 to 2005, where they obtained a B.A. degree in Psychology. Andrei then pursued a Certificate in Marketing from York University from 2004 to 2005.

In terms of additional certifications, Andrei earned numerous qualifications. Andrei obtained certifications in product marketing, ecommerce marketing, A/B testing mastery, customer acquisition specialization, growth marketing specialization, and ads management from CXL. These certifications were acquired in August, September, and October of 2022.

Furthermore, Andrei obtained certifications from Facebook in May 2016, including Ads Manager and Audience Network: Extend the Reach of Your Facebook Campaigns. Andrei also received a Web Analytics Practitioner certification from Market Motive in May 2016.

It is stated that Andrei has certifications from Google, including AdWords Search and Google Analytics IQ, as well as an inbound certification from HubSpot, and a certification in Psychological Architectures of Digital Behavior Change from AlterSpark. However, no information is provided regarding the specific months and years these certifications were obtained.

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Timeline

  • Director of Marketing

    November, 2022 - present

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