Karla Miner-Rivera

Karla Miner-Rivera is an experienced digital media professional currently serving as an Associate Digital Media Manager for Paid Social at Peloton Interactive since May 2023. Previously, Karla was a Digital Media Analyst at the same company and held various positions at Media Matters Worldwide, including Platforms Lead and Senior Media Strategist, where responsibilities encompassed the development of paid social strategies across multiple platforms and collaboration with other departments to enhance campaign performance. Karla's extensive background also includes significant roles at Wavemaker, OMD, Team Detroit, Group M Motion, MindShare, and others, where expertise in media planning, execution, negotiation, and analysis was cultivated. Academic credentials were earned from ITESO Universidad Jesuita de Guadalajara.