Colleen Cutcliffe

Pendulum is a trend forecasting tool that helps fashion businesses to make informed product and sales decisions. On average every 1 out of 2 fashion products end up being disposed without ever being sold, which creates tremendous economical and environmental waste. Their goal is to minimize waste caused by failed products and boost sales by aggregating and anticipating consumer demands. We collect market data from online retailers as well as consumer’s insights from social media channels. Our machine learning model processes this comprehensive data, generating succinct insights on product performance. In addition, we identify the winning styles that are most relevant to our clients from season to season.