Pendulum
Miao K. is a seasoned marketing professional with extensive experience across various industries. Currently serving as a Growth Marketing Advisory Partner at Nuwa Marketing since March 2024, Miao also founded Pendulum, a data-driven fashion trend forecasting platform, in December 2022. As the Chief Executive Officer of Witti Marketing since March 2023, Miao leads efforts in marketing innovation. Previously, Miao held the position of Chief Marketing Officer at McLovin's Pet and Director of Paid Media at P3 Media, where responsibilities included overseeing media campaigns and advising clients on marketing strategies. Miao's earlier roles include General Manager at MYK Silk, Client Liaison at Christie's, and Gallery Associate at Walter Wickiser Gallery Inc. Miao earned a Master's degree in Arts Management from Carnegie Mellon University and a Bachelor's degree in Communication from Michigan State University.
This person is not in the org chart
This person is not in any teams
Pendulum
Pendulum is a trend forecasting tool that helps fashion businesses to make informed product and sales decisions. On average every 1 out of 2 fashion products end up being disposed without ever being sold, which creates tremendous economical and environmental waste. Their goal is to minimize waste caused by failed products and boost sales by aggregating and anticipating consumer demands. We collect market data from online retailers as well as consumer’s insights from social media channels. Our machine learning model processes this comprehensive data, generating succinct insights on product performance. In addition, we identify the winning styles that are most relevant to our clients from season to season.