Pendulum
Sam McFadden is a seasoned marketing professional with extensive experience in demand generation and strategic marketing across various industries. Currently serving as the Senior Demand Generation Manager at Pendulum since April 2025, Sam previously held senior marketing roles at Brightflag and Carta, focusing on customer growth and legal management solutions. With a background at Talkwalker as a Team Lead for Global Account-Based Marketing, and experience in diverse marketing roles at Contently, Bridal Guide Magazine, Weight Watchers, ALM Media, and Ubiqus, Sam has developed a comprehensive skill set in account management, content marketing, and campaign execution. Sam holds a Bachelor’s degree in Communications from Clark University and has further education from the University of London.
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Pendulum
Pendulum is an information forensics company that classifies non-textual, publicly available content to identify the source, message, audience, and evolution of harmful narratives.