Lexi Xu

Lexi Xu is a seasoned brand manager with extensive experience in the consumer goods and marketing sectors. Currently serving as Brand Manager at Penfolds since October 2021, Lexi previously held the same title at GNC, where responsibilities included full P&L accountability and developing pricing strategies for various product lines. Lexi's career also includes roles as Assistant Brand Manager at GNC, Digital Marketing Consultant at 联蔚科技, and Co-Founder of MOSSEI, demonstrating strong leadership and innovative thinking. Additionally, Lexi has contributed as a Marketing Specialist at Shift, driving significant growth in brand engagement and revenue. Educational background spans degrees in Managerial Communication from Northwestern University, Business Administration from Stanford University, and Liberal Arts from the University of California, Davis, enhanced by an International Baccalaureate from Beijing Huijia School.