Natàlia Salgado Bartolí

Natàlia Salgado Bartolí has a diverse work experience in marketing and communications. Natàlia currently works as the Penguin Aula Marketing Manager at Penguin Random House Grupo Editorial, where they are responsible for marketing strategy, planning, and budget control for the PRHGE channel focused on schools. Natàlia also manages social media for this channel.

Prior to this, Natàlia worked at Freshly Cosmetics for several years. Natàlia served as the Head of Email Marketing, where they developed and executed email marketing strategies, created content based on customer journey, managed a database of over 1 million users, and conducted in-depth metrics analysis. Natàlia also held the role of Email Marketing Specialist, planning and creating newsletters for various Freshly Cosmetics brands and overseeing database management, segmentation, and metrics tracking. In addition, they worked as a Digital Media & Engagement Support, handling newsletter design and copywriting, as well as designing social media and ads.

Earlier in their career, Natàlia gained experience as a Marketing Department Assistant at ENGLISH SUMMER S.A., where they were involved in content creation, corporate blog management, and email marketing design.

Natàlia also completed an advertising internship at TGD Comunicació, where they worked on advertising campaigns for various companies, public entities, and associations, and was responsible for content creation and press release writing.

Natàlia Salgado Bartolí completed a Master of Business Administration (MBA) degree from EAE Business School in 2024. Prior to that, they earned two certifications in Marketing from UNIR - La Universidad en Internet: Strategic Marketing Management in 2021 and Big Data Marketing Specialist in 2020. Natàlia also holds a Bachelor's degree in Advertising and Public Relations from Universitat Rovira i Virgili, which they completed in 2018. Natàlia Salgado Bartolí also obtained a Certificate in Advanced English from the University of Cambridge, although the specific date of completion is not provided.