Peninsula Hot Springs
Jacqui Diamond has extensive experience in marketing and communications. Jacqui currently holds the position of Group Marketing & Communications Director at Peninsula Hot Springs. Prior to this, they worked as a Strategic Marketing Consultant at Mt Buller - Buller Ski Lifts. During their time at The Pistol, they served as the Director of Client Services & Strategy, where they managed the client portfolio and profitability. Before that, they worked as a Consultant at JD Consulting, where they focused on digital transformation for SMEs. Additionally, they served as the Group Account Director at Tiger Pistol, overseeing clients and staff. Jacqui has also held positions at Urban Camp, Grollo Group, and Mt Buller - Buller Ski Lifts, where they worked in various marketing roles. Jacqui has also been involved in policy committees and served as the Chair at Urban Camp. Their experience spans various industries, including tourism, hospitality, property, and retail.
Jacqui Diamond's education history includes completing the Company Directors Course at the Australian Institute of Company Directors from 2013 to 2014. This course focused on leadership, directorship, and board-related skills. Prior to that, they obtained a Bachelor of Communications/Tourism degree from Monash University between 2000 and 2004. Their field of study during this time was public relations.
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Peninsula Hot Springs
Peninsula Hot Springs is the first natural hot springs and day spa centre in Victoria, just 75 minutes from Melbourne. Experience over 50 globally-inspired bathing experiences and wellness activities in the Bath House or unwind with tranquil bathing and pampering spa treatments in the Spa Dreaming Centre. Peninsula Hot Springs was founded by brothers Charles and Richard Davidson in 1997. The inspiration for the project began when Charles visited several hot springs while living in Japan in 1992. This sparked several years of touring and studying of hot springs around the world. In 1997 the two brothers formed a partnership and they bought the 42 acre site on which Peninsula Hot Springs now stands. The Davidson brothers then found an investor, Norm Cleland, and together proceeded to build the Stage One Spa Dreaming Centre facility, which opened in 2005. In December 2009, the second stage Bath House centre opened, vastly increasing the number of bathing experiences on offer. At the end of 2014, after many years dedicated to the foundation and evolution of Peninsula Hot Springs, Richard Davidson and Norm Cleland moved on to pursue new interests. Bharat Mitra and Bhavani Lev owners and founders of Organic India joined Charles Davidson to continue to develop and evolve Peninsula Hot Springs into a world-leader in the spa, wellness and hot springs industries. Future plans include an increase in bathing experiences, the introduction of accommodation, a food bowl and more. Our brand promise is to 'Connect with your pure nature' Our purpose is to create experiences where people relax in nature and connect with the deep well of their being. Our values are: friendly empathetic and embracing of all, passionate about inspiring and succeeding, sharing our knowledge, creativity and experience, respectful of culture, communities and nature and responsible for all actions and impacts