Carina Cook

Carina Cook is an experienced professional in research operations and product insights with a focus on user experience and strategic research, currently serving as the Director of Product Insights & Operations at PENN Entertainment, Inc., leading teams for ESPN BET and theScore. Previous roles include Director of Design Research, Strategy and Operations at PENN Interactive, and Senior Manager of Research Strategy & Operations at theScore, where Carina managed cross-functional teams and enhanced research operations. Carina has also held key positions at Wayfair, the United Jewish Appeal of Greater Toronto, and Maru/Matchbox, demonstrating expertise in delivering actionable insights and strategic initiatives across various organizations. Carina holds a double major in Communications Studies and Psychology from York University, along with a diploma in Creative Advertising from Seneca Polytechnic, and a certificate in User Research from the Interaction Design Foundation.