Charlie Oades

Charlie Oades is a seasoned professional in commercial strategy and operations with extensive experience in the FMCG sector. Currently serving as Chief Growth Officer and Global Sales Director at Pennguin since September 2023, Charlie has a strong track record of partnering with leading brands to enhance shopper connection and marketplace solutions across major platforms. Prior roles include Director at Unified Commerce Consulting Ltd, where Charlie enabled businesses and brands to maximize their potential, and Director of Ecommerce at RexBrown Ltd. Notably, during a tenure at Coty, Charlie developed a Direct to Consumer strategy and led a significant retail operation with Boots. Charlie's career began at Sainsbury's, where foundational roles in buying and category management were established after completing a BSc in Mathematics with Economics at Loughborough University.