Nicole Callaghan

Nicole Callaghan is a seasoned marketing professional with extensive experience in digital marketing and analytics. Currently serving as a Digital Marketing Specialist at Pensions & Investments since December 2022, Nicole excels in data analysis, campaign management, and client reporting. Previously, as a Client Analyst at Basis Technologies, Nicole aligned campaign objectives with client goals and delivered actionable insights. In roles at Metl-Span and BeautiControl, Nicole focused on website optimization, SEO, merchandising, and inventory planning, enhancing digital marketing strategies and overall business performance. Nicole holds a Master of Science in Management from SMU Cox School of Business and a Bachelor's degree in Journalism-Advertising & Public Relations from the University of Arkansas.