David Roberson

Svp, Subscriptions at PMC

David Roberson is an accomplished executive with extensive experience in driving subscription growth, consumer marketing, and media strategy. Currently serving as Senior Vice President of Subscriptions at Penske Media Corporation, Roberson focuses on premium paywalled subscriptions using Piano. Previously, Roberson held leadership roles at Dotdash Meredith, managing consumer marketing services, and at Hemlock Tigers Consulting, providing strategic consulting for advertising clients. With a robust background at Time Inc. in various general management positions, Roberson also directed digital operations at Alpha Media Group and led customer acquisition efforts at Rodale. Educational credentials include an MBA from Columbia Business School and a BS in Logistics and Supply Chain Management from Auburn University.

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