People First
Amy Wisniewski is an accomplished professional with extensive experience in account management, social media analysis, and customer service. Currently serving as Accounts Director at People First since July 2021, Amy has previously held roles as Lead Account Manager and Content Strategist at the same company. Prior experience includes Social Media Analyst at Getclosure, Customer Service Specialist at Hetzner (Pty) Ltd, and Social Media Research Analyst at Getclosure (Pty) Ltd. Earlier in their career, Amy worked as Assistant Salon Manager and Make-Up Artist at Akele Hair & Beauty, Sales Assistant at The Body Shop, and Sales Advisor at Crabtree & Evelyn. Amy holds a Bachelor of Social Science degree in Industrial/Organisational Psychology, Industrial Sociology, and Psychology from the University of Cape Town, obtained between 2012 and 2015, as well as a National Senior Certificate from Abbotts College, Century City, Cape Town.
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People First
People First is the first company to source and distribute authentic videos, posts, and comments from any audience across any digital channel at scale. We believe (and the numbers show) that real people sharing lived experiences is the highest performing content for causes, campaigns, and brands. Unlike working with traditional influencer and celebrity services, we help our clients commission content from virtually anyone: any geography, profession, employer, party affiliation, health condition, identity, age, race, or gender… Our content is highly personal, uniquely creative, and 6x more likely to be shared and 3x more likely to be recalled on average than company-created brand content. People First pioneered ‘micro influencer’ campaigns for politics and causes, which formed the foundation for our expansion into consumer brands. Our partners include Planned Parenthood, Black Lives Matter PAC, Biden-Harris, Latino Victory Fund, Unite the Country, Ad Council, and AFSCME as well as the DGA, DLCC, DSCC, and DAGA. People First now also represents health services brands such as J&J and iHealth, financial brands such as AIG and US Bank, consumer brands such as NASCAR and White Castle.