She ensures the Google Ads show up where she want them to and don’t show up in places she don’t want them to.
As People Connect’s Senior Performance Marketing Strategist, Pauli gets to lean into her passion for psychology using consumer insights to tailor the ads to the specific target audiences.
Pauli’s start in marketing began when she decided to quit her job in commercial real estate and become a marketing manager for a professional athlete (who happened to be her best friend). The pair made their own luck and the connections she made along the way ultimately opened a lot of doors for her professionally.
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