PeopleForBikes
Jordan Trout has a diverse work experience spanning multiple industries. They started their career in 2006 at Urban Outfitters, where they held various roles, including Department Manager. In 2010, they became an Assistant Store Manager at mod livin and later worked as a Sales Representative at Jonathan Adler in 2013. From 2012 to 2014, Jordan worked as a Sales Associate and Visual Associate at Gap Inc. They then joined Timbuk2 in 2014 and worked as an Assistant Store Manager before being promoted to Store Manager, where they focused on talent development and store performance management. In 2017, Jordan transitioned to PeopleForBikes and took on the role of Government Relations Coordinator. Over the years, they progressed to become a Government Relations + Accounts Manager, where they acquired and activated key bike event organizers and retail partners. In 2020, Jordan became the Digital Channel + Government Engagement Manager, leading the redesign of the PeopleForBikes website and social media strategy. They later became the Deputy Marketing Director, co-leading the launch of Ride Spot Challenges and industry climate-action campaigns. Currently, Jordan serves as the Marketing Director at PeopleForBikes, leading a dynamic team and executing ridership challenges and philanthropic campaigns.
Jordan Trout attended Metropolitan State University of Denver from 2008 to 2012, where they obtained a Bachelor of Arts (BA) degree in History. During their time at the university, they studied a variety of subjects including European History, United States History, and Archaeology. In 2012, Jordan also briefly attended the University of Cambridge, focusing on British Archaeology. Prior to attending Metropolitan State University of Denver, Jordan spent the academic year 2003-2004 at Colorado State University, where they pursued a Bachelor's degree in History.
PeopleForBikes
PeopleForBikes is uniting millions of individuals, thousands of businesses and hundreds of communities to make bike riding better for everyone. To learn more about PeopleForBikes and join, visit PeopleForBikes.org. Our playbook includes three simple strategies: Through our PlacesForBikes program we help communities quickly build better places to ride of all types. Our Community Grants Program provides financial support for some of these projects. Our Bike Network Analysis tool helps cities and towns identify and correct weak spots in their bike networks. Our first City Ratings program (going public in May) and our acclaimed PlacesForBikes Conference clearly show city leaders where their communities stand on bicycling, and help them improve quickly. We work with federal, state and local leaders to advance bike project funding and pro-bike laws. We develop Congressional champions. We monitor all 50 state legislatures and support the work of state and local advocacy groups. Our business members and individual backers speak up for bike riding in communities nationwide. As a result, government agencies have invested nearly $20 billion to build thousands of miles of new U.S. lanes, paths and trails in the last 20 years. We explain how people and places benefit from safe, accessible, convenient and fun bike rides. We research, measure and quantify the many positive outcomes of bicycling. We share best practices and success stories. When PeopleForBikes is successful, you enjoy good bike riding experiences and great things follow. People become healthier and happier, communities become better places to live, mobility improves, jobs are created and sustained, and businesses thrive. Everyone wins!