Jose Maldonado

Jose Maldonado is a seasoned marketing professional with extensive experience in the cycling industry. Currently serving as Chief Marketing Officer at PeopleForBikes since October 2019, Jose has successfully developed communication strategies, expanded digital outreach, and launched innovative programs such as Ride Spot’s “Challenge” feature. Previously, Jose held multiple marketing leadership roles at Backcountry.com, contributing to significant revenue growth in the Competitive Cyclist brand and managing large-scale marketing campaigns. Jose's expertise spans brand management, e-commerce, and customer engagement, with a strong track record of enhancing brand visibility and executing strategic marketing initiatives. Additionally, experience as Global Brand Manager at Gita Sporting Goods and General Manager at Cadence Cycling & Multisport further highlights a robust background in cycling retail and brand strategy.