PeopleForBikes
Ryan Birkicht, MBA, has a diverse work experience in the marketing and communications field. Ryan is currently serving as the Director at PeopleForBikes since July 2021. Prior to that, they worked at Pacific Cycle as the Sr. Communications Manager from December 2018 to July 2021. In this role, they developed and managed brand and product communications for various brands under Pacific Cycle Group. Before joining Pacific Cycle, Ryan worked at Saris from February 2015 to November 2018. Ryan held multiple roles at Saris, including Marketing Communications Manager and Brand Manager. As the Marketing Communications Manager, they were responsible for disseminating brand messaging through various channels and managing the internal communications team. Ryan's work experience reflects their expertise in brand management, communications, and marketing strategy.
Ryan Birkicht, MBA completed their Master of Business Administration (MBA) degree with a specialization in Marketing from the University of Wisconsin-Whitewater in the years 2018 to 2021. Prior to pursuing their MBA, they obtained a Bachelor's degree in Marketing Management from the University of Northern Iowa from 2006 to 2009. Ryan also holds a certification in Marketing Research, which they obtained from the University of Northern Iowa in May 2009.
This person is not in any offices
PeopleForBikes
PeopleForBikes is uniting millions of individuals, thousands of businesses and hundreds of communities to make bike riding better for everyone. To learn more about PeopleForBikes and join, visit PeopleForBikes.org. Our playbook includes three simple strategies: Through our PlacesForBikes program we help communities quickly build better places to ride of all types. Our Community Grants Program provides financial support for some of these projects. Our Bike Network Analysis tool helps cities and towns identify and correct weak spots in their bike networks. Our first City Ratings program (going public in May) and our acclaimed PlacesForBikes Conference clearly show city leaders where their communities stand on bicycling, and help them improve quickly. We work with federal, state and local leaders to advance bike project funding and pro-bike laws. We develop Congressional champions. We monitor all 50 state legislatures and support the work of state and local advocacy groups. Our business members and individual backers speak up for bike riding in communities nationwide. As a result, government agencies have invested nearly $20 billion to build thousands of miles of new U.S. lanes, paths and trails in the last 20 years. We explain how people and places benefit from safe, accessible, convenient and fun bike rides. We research, measure and quantify the many positive outcomes of bicycling. We share best practices and success stories. When PeopleForBikes is successful, you enjoy good bike riding experiences and great things follow. People become healthier and happier, communities become better places to live, mobility improves, jobs are created and sustained, and businesses thrive. Everyone wins!