Vichalya Wijesuriya

Vichalya Wijesuriya has a diverse work experience in marketing and communications. Vichalya started their career as a Brand Executive at Ronick Pvt Ltd in 2006, where they were responsible for customer loyalty programs and e-commerce website development. Vichalya then worked as a PR Executive at Cameron, Pale & Medina, managing accounts and PR fronts for various clients.

In 2009, Vichalya joined Phantomz Global Pvt Ltd as the Head of PR for Seminars & Workshops. Vichalya developed training programs and managed advertising and PR campaigns to attract clients. Vichalya also launched a branch and oversaw corporate and public training programs.

In 2011, Vichalya joined d'Blaze Pvt Ltd as the Head of Media & Communications. Vichalya handled account management, media conferences, and successful launches for clients. Vichalya also built a lead pipeline and managed online marketing efforts.

From 2013 to 2016, Vichalya worked at hSenid Business Solutions as the Marketing Lead. Vichalya built an in-house marketing team, executed annual marketing and communication plans, and handled PR, events, and digital marketing for multiple regions.

In 2016, Vichalya was promoted to Manager - Branding & Communications at hSenid. Vichalya executed marketing strategies for the Asia Pacific and African region, established a strong brand presence in Sri Lanka, and developed recruitment and employee branding plans.

Vichalya then joined PeoplesHR in 2020 as the Head of Marketing & Corporate Communications. Vichalya'srole involves expanding the company's presence in Asia Pacific and Africa Middle East regions through growth, digital, PR, and field marketing.

Outside of their corporate roles, Vichalya has also worked as a freelance writer and blogger since 2012. Vichalya has contributed as a features writer for various publications.

Overall, Vichalya has showcased their expertise in marketing and communications through their contributions to various organizations, demonstrating strong leadership and strategic planning abilities.

Vichalya Wijesuriya completed a Master of Business Administration (MBA) degree at Cardiff Metropolitan University from 2012 to 2013. Prior to that, from 2005 to 2009, they obtained a Bachelor of Management Studies with a focus on Marketing/Marketing Management from the Open University of Sri Lanka. Additionally, Vichalya received certifications from LinkedIn in various marketing-related fields in 2023. Their primary educational background includes the aforementioned degree programs and certifications.