Keith Bettesworth

Keith Bettesworth boasts over 16 years of experience in merchandise planning within the clothing sector. Currently serving as Head of Merchandise Planning at PEP since August 2007, Keith leads teams across Babies, Kids, and Adults-wear categories, focusing on strategic guidance and professional development. Previously, in roles such as Planning Manager for the Kidswear Division and Relief Central Planning Manager, Keith has driven key projects and strategic directions that enhance profitability and operational efficiency. Prior experience includes a Specialist Merchandise Planner position at Edcon, managing high-profile brands within the Intimatewear division. Keith holds a Bachelor of Commerce and a BCom Honours in Logistics, demonstrating a strong academic foundation in integrated logistics management and inventory control.