Barry Williams

Barry Williams is an accomplished executive with extensive leadership experience in the retail sector. As Managing Director at Pepco and Poundland & Dealz, Barry has demonstrated strategic oversight in retail operations. Prior roles include Trading Director at Poundland and significant positions at Asda - Wal Mart, where Barry excelled as Chief Customer Officer and Chief Merchandising Officer for Food, as well as serving as Category Director. This diverse background reflects Barry's expertise in driving growth and enhancing customer engagement in competitive markets.