Irena Todorova

Irena Todorova is a seasoned marketing professional with extensive experience in various roles within the industry. Currently serving as the Regional Marketing Manager for Pepco, overseeing Romania, Bulgaria, and Greece since August 2023, Irena focuses on market analysis and strategy development tailored to regional conditions. Previously, Irena held the position of Marketing Manager at PEPCO Bulgaria from November 2018 to September 2023, where responsibilities included budgeting, KPIs, agency management, and media planning. Before that, Irena worked as a Junior Commercial Campaigns Manager at eMAG, and as a Marketing Specialist at Novo Nordisk. Irena's career began at Philip Morris International in various sales roles. Academically, Irena holds a Master's degree in Marketing and a Bachelor's degree in Social Activities from "Sv. Kliment Ohridski" University, along with additional qualifications in digital marketing and finance.