Mapi Sarcone

Mapi Sarcone is an experienced professional in the licensing and commercial partnerships sector, currently serving as Director of Licensing & Commercial Partnerships at AWWG since April 2021. Previously, Mapi held the position of Head of Global Licensing at Pepe Jeans London, starting in April 2018, where responsibilities included driving the licensees business for Hackett, Pepe Jeans & Faconnable. Earlier roles include Head of Brand Partnership at Hackett London, where Mapi developed marketing strategies in collaboration with Aston Martin, and Head of Sponsorship & Consumer Products, overseeing the launch of apparel and accessories for Red Bull Racing at Pepe Jeans London. Additionally, Mapi worked as Sponsorship Manager for Sahara Force India Formula One Team and held various roles in the Renault Sport Formula One Team. Mapi Sarcone holds a Master's degree in Economics from Alma Mater Studiorum – Università di Bologna.