Alexandra Pitigoi

Alexandra Pitigoi currently serves as the Brand Manager for Lay's at PepsiCo România, a position held since January 2025. Prior to this role, Alexandra was the Brand Manager for White Spirits at Pernod Ricard, overseeing major brands such as Havana Club and Absolut Vodka. Experience also includes a tenure as Global Digital Account Manager at Publicis Media, managing digital media campaigns for automotive and FMCG clients. Alexandra has held various brand management roles at The Heineken Company and Henkel, where responsibilities ranged from digital campaign implementation to brand performance analysis. Early career positions involved project management and marketing support for Flanco Romania and Foodwise Marketing. Alexandra holds a Master’s degree in Brand Management and Corporate Communication from SNSPA and a Bachelor's degree in Communication and Public Relations from the Faculty of Economics and Business Administration.