Amber Williams

Amber Williams (Noonan) has extensive experience in category management and analytics within the beverage and consumer goods industries. Williams began a career at The HEINEKEN Company from March 2016 to February 2019, advancing through various roles including Category Associate Manager and Senior Category Manager. Prior experience includes serving as Senior Category Analytics Manager and Category Development Analyst at Harlow-HRK Sales & Marketing, Inc. between March 2015 and March 2016, and earlier roles as Analyst and Insights Analyst involving tools like dunnhumby and Nielsen. Currently, Williams is employed at PepsiCo, initially as Senior Category Manager for CSD/Single Serve and Snack Kroger Advisor from August 2020 to September 2022, and has held the position of Director Category Management - Beverages since September 2023. Williams earned a Bachelor of Business Administration in Marketing from The Ohio State University from 2004 to 2008.