Dan Crabtree

Dan Crabtree is a Senior Sales Director for Grocery & eCommerce at PepsiCo, where they lead a high-performing sales team to foster partnerships and drive market growth in the FMCG sector. Previously, Dan held various leadership roles at PepsiCo, including Head of Independents and National Business Manager for Coles, where they achieved significant revenue growth and garnered recognition in industry surveys. Earlier in their career, they served as a Category Manager and Director of Retail at CHEP Australia, overseeing major customer relationships and implementing strategic initiatives. Dan holds a Master of Business Administration from Macquarie Graduate School of Management and a Bachelor of Commerce from the University of New South Wales.