Elle Atton

Elle Atton is a Marketing Insights Director at PepsiCo, overseeing UK Food brands and contributing to the UK Insights Leadership Team. With a PhD in Experimental Psychology from the University of Sussex, they previously directed qualitative research at agencies such as Fiftyfive5 and FIREFISH. A recognized leader in human-centric marketing, Elle has received multiple awards for creative excellence and brand building at PepsiCo. Their experience spans global markets, with notable roles in qualitative research and insights across leading brands.