Erica Howe

Erica Howe is an experienced social media professional with a robust background in content strategy and execution. Erica has worked as a freelance social media strategist since January 2019, providing creative services through By Erica Creative. Previous roles include Social Media Strategist at Villain and AVP of Social Media at Fairway Independent Mortgage Corporation. At Splash Media, Erica managed community engagement and developed award-winning influencer campaigns. As a Senior Social Media Strategist at The Marketing Arm, Erica led strategies for major brands such as AT&T and Johnson & Johnson. Erica’s career began at Texas Land and Cattle, progressing through various positions, including Marketing Coordinator at Sport Clips. Currently, Erica serves as Associate Social Media Director at PepsiCo. Erica holds a degree in Public Relations from Texas Tech University.