Fred S.

Fred S. is a Product Design Lead with over a decade of experience in UX strategy, design systems, and AI innovation. Currently serving as a UX Manager at PepsiCo, Fred previously held key positions including Director of Product Design at SpotOn, where they expanded the design team significantly and contributed to securing over $850M in funding. Fred's career also includes impactful roles at Aquent, WebCheckout, and BBVA Bancomer, where they honed expertise in user-centric design, information architecture, and cross-functional collaboration. They hold a Bachelor's degree in Media Production from Universidad Autónoma Metropolitana.