Greg Carr

Greg Carr is an experienced professional in data and analytics partnerships, currently serving as the Head of Data + Analytics Partnerships, Innovation at PepsiCo since August 2020. Carr previously held the position of Head of Data Partnerships at The Weather Company, an IBM Business, where a data business unit was launched within the programmatic division. Prior to that, Carr led global client services at Collective, achieving significant business growth, and served as the founding General Manager of Health Reach Trading Desk at Everyday Health Group, where revenue rapidly scaled. Earlier career experiences include roles at Operative and Newell Rubbermaid, alongside a foundational education from the University of North Carolina at Chapel Hill and executive training at Wharton.